After finding a strange fishing rod at his father's gravesite, elementary school student Totta decides to give it a whirl, only to discover that it fishes "bar souls" right from the barcodes of everyday items around him! From ramen, to drinks, to candy, the Bakutsuri Bar Rod reveals a whole new world of discovery and sport for fishing-lover Totta. With the rod in hand, and a new companion named Potepen that he fished from his bag of potato chips, Totta embarks on a mission to catch the strongest bar souls possible.