In this story, Alice is not all what she seems. She is practical, strong, yet an cynical person. Instead of the traditional story, Alice is kidnapped unwillingly by a mysterious (yet somewhat bishie-looking) man with bunny ears into a place call Heartland. Stuck in Heartland due to a trick by the mysterious bunny eared man, she meets the residents of this world. Along the way, Alice meets Blood, handsome mafia leader; Ace, the psycho yet charming knight and more... What should Alice do in such a world!?

The first five volumes of Heart no Kuni no Alice: Wonderful Wonder World were published in English by Tokyopop from February 9, 2010, to November 2, 2010, before going defunct. It was later re-published in its entirety as Alice In The Country Of Hearts by Yen Press as 2-in-1 omnibus volumes on June 26, 2012. It was also released in Brazilian Portuguese by NewPOP Editora from July 2015 to May 2017.